Saturday, April 11, 2009

E-Diplomat Hillary Clinton Stars in the New Media

I missed Matthew Lee’s report a couple of weeks ago on the many ways in which the State Department under Hillary Clinton is making use of the new media. Cut me some slack, though: it’s hard to keep up with Secretary Clinton as she jets around the globe and when back in Washington easily navigates the worldwide Web.

Lee writes:

WASHINGTON — Her videos aren't quite viral yet and she's not tweeting, but Secretary of State Hillary Rodham Clinton is embracing new media, using the Web to promote the agency and her role as the nation's top envoy.

In less than three months, Clinton's State Department has embarked on a digital diplomacy drive aimed at spreading the word about American foreign policy and restoring Washington's image. Part of a broader Internet outreach by President Barack Obama's administration, Clinton's Web efforts already have outpaced those of her predecessors.

Since taking over at Foggy Bottom, Clinton's team has built on e-diplomacy innovations developed during George W. Bush's presidency:

_They have revamped the department's Web site and the Dipnote blog ( and ) with a fresh array of features, graphics and colorful posts.


_Users can track her foreign travel on an interactive map .

_They can keep up virtually with her every move through Facebook, Twitter, Flickr and YouTube .

_They can pose questions through an "ask-the-secretary" column that recently was revised to "text the secretary."

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