Sunday, November 27, 2011

Marketers succeed in commercializing both Thanksgiving and Christmas

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It was a matter of principle for me not to go shopping this weekend. I’ve been appalled in recent years by how retailers have turned a day once set aside for giving thanks into a launch pad for the Christmas shopping season. 

Hence, marketers have succeeded in commercializing both Thanksgiving and Christmas.   

Take a look at this report posted Sunday, Nov. 27, by Bloomberg:

Black Friday sales increased 6.6 percent to the largest amount ever as U.S. consumers shrugged off 9 percent unemployment and went shopping. 

Consumers spent $11.4 billion, ShopperTrak said in a statement yesterday. Foot traffic rose 5.1 percent on Black Friday, according to the Chicago-based research firm.
“This is the largest year-over-year gain in ShopperTrak’s National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006,” ShopperTrak founder Bill Martin said in the statement. “Still, it’s just one day. It remains to be seen whether consumers will sustain this behavior through the holiday shopping season.” 

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