Bill George and I are Facebook friends. There are several reasons that I connected with Bill on the social network site. He and his wife Penny have Minnesota roots; Bill, who currently serves as professor of management practice at Harvard Business School, is a former chairman and CEO of Medtronic, Inc., based here in the Twin Cities, and Bill and Penny have also been supportive of United Theological Seminary, my alma mater.
So I was understandably interested when I glimpsed the title of Bill’s article at the Harvard Business Review a few minutes ago: How Social Networking Has Changed Business. Bill begins:
Social networking is the most significant business development of 2010, topping the resurgence of the U.S. automobile industry. During the year, social networking morphed from a personal communications tool for young people into a new vehicle that business leaders are using to transform communications with their employees and customers, as it shifts from one-way transmission of information to two-way interaction. That's one reason Time magazine just named Facebook founder Mark Zuckerberg Person of the Year.